EMPLOYER BRANDING
WORKBOOK
Employer Branding is no longer ”HR’s communication exercise”. It is a business capability and success enabler.
COMING SOON - PRE-ORDER AVAILABLE NOW!
E-BOOK AVAILABLE MARCH 10, PAPERBACK IN APRIL!
WHY worry about Employer branding?
In today’s talent market, organisations don’t compete any more with salaries or job titles — they compete with employee experience, culture, credibility and meaning.
The Employer Branding Workbook offers a practical, structured and up-to-date approach to building an employer brand that actually reflects reality — and delivers measurable results.
This 400+ page “EB Bible” bridges strategy and execution, combining employer branding, recruitment, marketing, communications, employee experience, leadership, and AI into one coherent framework with dozens of practical exercises, templates, tests, and checklists.
The Employer Branding Workbook introduces whole new concepts for modern EB work - Operational and Strategic EB Canvases, EB Pyramid, Growth Hacking for EB, and more.
